“I’ve read this article a while back in the Journal”, said my friend.
“About a publishing company who found out the reason its sales have been in decline: their sales team made their sales calls mainly via email and text. The company had to hire a telephone coach to train its sales force. Isn’t that interesting?” asked my friend.
I started laughing. To which my bewildered friend mumbled, “I didn’t think it was funny!”
You are eating, right?
I laughed because the story brought back some fun memories.
When I lived in Southern California a good friend of mine would often call to either go shopping or take our feathered kids (mine and hers) for a walk.
It almost never failed: every time she called I was eating.
After a while she would start the conversation, “You are eating, right?”
If I wasn’t, we were both surprised; and I would jokingly say, “You are losing your touch!”
Beep. Beep. Beep
If I am in a business meeting I prefer the text message over the voice call, for obvious reasons.
However, when one find oneself part of a group of friends who can’t decide where to go for lunch.
And messages are going back and forth.
Beep. Beep. Beep.
Well, I really want to beep the phone somewhere.
Blending the old with the new
Back to the Journal story: text or email messaging can be part of the strategy when seeking new business.
That’s the key word: part.
For a successful business strategy you need to blend in the old with the new.
You wanna develop new business relationships?!
Pick up the phone. Show up.
You need that voice time; or face time.
That’s how you build trust.
Wishing you much success in all you do.
Thanks for visiting.