Blending the old with the new

“I’ve read this article a while back in the Journal”, said my friend.
“About a publishing company who found out the reason its sales have been in decline: their sales team made their sales calls mainly via email and text. The company had to hire a telephone coach to train its sales force. Isn’t that interesting?” asked my friend.
I started laughing. To which my bewildered friend mumbled, “I didn’t think it was funny!”

You are eating, right?
I laughed because the story brought back some fun memories.
When I lived in Southern California a good friend of mine would often call to either go shopping or take our feathered kids (mine and hers) for a walk.
It almost never failed: every time she called I was eating.
After a while she would start the conversation, “You are eating, right?”
If I wasn’t, we were both surprised; and I would jokingly say, “You are losing your touch!”

Beep. Beep. Beep
If I am in a business meeting I prefer the text message over the voice call, for obvious reasons.
However, when one find oneself part of a group of friends who can’t decide where to go for lunch.
And messages are going back and forth.
Beep. Beep. Beep.
Well, I really want to beep the phone somewhere.
Mars, maybe…

Blending the old with the new
Back to the Journal story: text or email messaging can be part of the strategy when seeking new business.
That’s the key word: part.
For a successful business strategy you need to blend in the old with the new.
You wanna develop new business relationships?!
Pick up the phone. Show up.
You need that voice time; or face time.
That’s how you build trust.

Wishing you much success in all you do.

Mariana Fieraru

Mariana Fieraru, an Eastern European transplant, fell in love with her new home shortly after landing in New York. She "discovered" pizza! Years later she still loves pizza. And so do her two feathered-kids, Sunny and Flipper

Mariana worked on both, the east and the west coast.
Big or small, each project she worked on helped define the importance of gaining and sustaining a competitive edge in an increasingly complex business environment.

Business know-how, love of teaching and writing – all combined in 2006 to form OBI.
Its mission: to make learning fun! And easy.

Through its training, consulting, and publications OBI builds bridges of knowledge to take you from where you are to
where you want to go. Using a mix of serious, informal, analytical, and optimistic approach, OBI truly makes learning fun.

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