IRS fueling America?

It’s the day after.
(The day after filing your taxes, of course.)

It’s common knowledge how much people dislike taxes and IRS.
(Remember I wrote earlier in April how some, for a tax-free future would get an “IRS” tattoo; or clean toilets.)
Obviously IRS needs to work on improving its image.

In a recent Bloomberg article, Suzanne Woolley wrote about this very topic:
What if IRS would have a new, more positive public image?

According to the article, three design firms were asked to come up with ideas on re-branding and creating a more positive perception of the IRS.

Fueling America
The favorite seems to be, “Fueling America”.
The firms’ creative people chose that because:

“… the agency needs a mission beyond just being the nation’s tax collector.
Our taxes do go to fueling infrastructure, health care, education,
the military, everything the country needs to operate.

So why can’t there be a more productive, proactive,
positive perception of the organization?”

What do you think?
Would you like IRS if it was presented like this?
(Or maybe it’s too soon to ask ; )

Sharing this blog with friends it’s much appreciated.

/Comments/in Management,Money/by Mariana Fieraru
Mariana Fieraru
Mariana Fieraru, an Eastern European transplant, fell in love with her new home shortly after landing in New York. She "discovered" pizza! Years later she still loves pizza. And so do her two feathered-kids, Sunny and Flipper

Mariana worked on both, the east and the west coast.
Big or small, each project she worked on helped define the importance of gaining and sustaining a competitive edge in an increasingly complex business environment.

Business know-how, love of teaching and writing – all combined in 2006 to form OBI.
Its mission: to make learning fun! And easy.

Through its training, consulting, and publications OBI builds bridges of knowledge to take you from where you are to
where you want to go. Using a mix of serious, informal, analytical, and optimistic approach, OBI truly makes learning fun.

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