Do what you say you’ll do.
When you say you’ll do it.
Don’t we all know these business basics?
Yet, it never fails to amaze me how often these basic, unwritten laws of business are ignored.
When you fail to deliver on your promises
Your reputation suffers
A friend of mine was looking for a business associate to work on a project.
And met with someone that was highly interested in working with him.
They discussed specifics and agreed on most.
At one of the meetings the conversation moved to a more mundane issue – my friend needed a plumber.
“I know someone that does a great job, I’ll email you his number later”, said his soon-to-be business associate. My friend was happy to hear that.
And relieved that he didn’t have to spend time looking for a plumber.
A day passed. A second day. Then a third and a fourth.
A week and a half later he finally received the contact number for the plumber .
Obviously, he no longer needed it – the issue had long been resolved.
My friend was now left with more questions than answers.
He was no longer confident that he had the right person for the work project.
And I agree with him.
Some of you may think the request for a reputable plumber has no connection with the business project.
It does. I firmly believe that how people conduct themselves in their personal lives will give you a very good indication on how they’ll conduct themselves on a business project.
Deliver on your promises
Do what you say you will do – that’s how you build trust.
And build a reputation that you deliver on your promises.
(You can find more information on this topic in Success Starts With This.)
As Henry Ford said, “You can’t build a reputation on what you are going to do.”
Leadership in your professional life, as well as personal, starts with this simple ability.
The ability to do what you say you will do.
It’s that simple.
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