In business we use words to promote, create good will, and build a successful enterprise.
Publishing a company newsletter helps the organization build a strong, positive image.
And helps to better connect with its customers.
It’s a win/win:
high readership and cost-effective
In a research done by Nielsen Norman Group only 10 percent of respondents preferred to get company updates via social media.
Compare that to 90 percent of respondents who preferred updates by newsletters.
That’s why it’s vital to understand how important and effective a well-written newsletter is.
Plus it’s cost-effective compared to other communication mediums.
Developing trustworthy relationships with your customers is another benefit of a company newsletter.
Customers will choose your products and services with confidence when they feel they know and trust you.
Thinking a company newsletter is a good
idea but don’t know where to start?
Start simple. Start by writing articles that your customers will find useful and informative.
Give them tips and helpful advice they can use.
And give customers regular updates on your products and services.
A company newsletter is a valuable tool for your organization:
• Keeps you connected with your customers.
• Helps you attract new ones.
• And it gives you a platform to project a positive image of your business.
Newsletters: powerful tools to build and grow your business.
I’ll write more about this topic in the future.
You can also contact me for more information on how to start your company newsletter.
“Words are singularly the most powerful force available to humanity.” Yehuda Berg.
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A Cost-Effective Tool To Build Your Business