NEWSLETTERS
A Cost-Effective Tool To Build Your Business

In business we use words to promote, create good will, and build a successful enterprise.
Publishing a company newsletter helps the organization build a strong, positive image.
And helps to better connect with its customers.

It’s a win/win:
high readership and cost-effective
In a research done by Nielsen Norman Group only 10 percent of respondents preferred to get company updates via social media.

Compare that to 90 percent of respondents who preferred updates by newsletters.
That’s why it’s vital to understand how important and effective a well-written newsletter is.

Plus it’s cost-effective compared to other communication mediums.

Building Trust
Developing trustworthy relationships with your customers is another benefit of a company newsletter.
Customers will choose your products and services with confidence when they feel they know and trust you.

Thinking a company newsletter is a good
idea but don’t know where to start?
Start simple. Start by writing articles that your customers will find useful and informative.
Give them tips and helpful advice they can use.
And give customers regular updates on your products and services.

A company newsletter is a valuable tool for your organization:

• Keeps you connected with your customers.
• Helps you attract new ones.
• And it gives you a platform to project a positive image of your business.

Newsletters: powerful tools to build and grow your business.
I’ll write more about this topic in the future.
You can also contact me for more information on how to start your company newsletter.

“Words are singularly the most powerful force available to humanity.” Yehuda Berg.

Sharing this blog with your friends is much appreciated.

Mariana Fieraru

Mariana Fieraru, an Eastern European transplant, fell in love with her new home shortly after landing in New York. She "discovered" pizza! Years later she still loves pizza. And so do her two feathered-kids, Sunny and Flipper

Mariana worked on both, the east and the west coast.
Big or small, each project she worked on helped define the importance of gaining and sustaining a competitive edge in an increasingly complex business environment.

Business know-how, love of teaching and writing – all combined in 2006 to form OBI.
Its mission: to make learning fun! And easy.

Through its training, consulting, and publications OBI builds bridges of knowledge to take you from where you are to
where you want to go. Using a mix of serious, informal, analytical, and optimistic approach, OBI truly makes learning fun.

Learn More